STREET PULSE 2026
Self-Initiated Project
The Brief
Create a brand identity and explore physical touchpoints for a music festival.
What is Street Pulse 2025?
Street Pulse 2026 explores the hip-hop and rap music industry. It showcases artists from different points in their career and is one of the biggest festivals in the world.
THE BRAND
Street Pulse is a late-night urban music festival built around the energy of the city after dark. It brings together street culture, live music, and community—creating a space where emerging and established artists share the same stage. The festival celebrates movement, sound, and connection, capturing the feeling of being in the city when everything feels alive.
Target Audience
Street Pulse is aimed at Gen Z and young Millennials who are immersed in streetwear, music culture, and nightlife. The audience includes creatives, fashion students, and emerging artists who seek authentic, high-energy experiences and are drawn to festivals that feel current, inclusive, and culturally relevant.
