Gen Z loves bold, playful visuals, unexpected colour combos, and designs that feel a bit layered and imperfect in the best way. They’re drawn to things that look great on Instagram — think eye-catching, easy to photograph, and full of personality. It’s all about visuals that feel authentic, fun, and worth sharing.

I explicitly picked colours that can match outfits or the location it is associated with. This way the drinks don’t just stand for quenching your thirst, but also a lifestyle. Influencer lifestyle is booming with many Gen Z’s seeing this as a potential career path therefore having a brand thats particularly catered for this demographic fits well together.

In terms of design, I researched patterns, colours and flavours that encompass the locations, not the stereotypical flavours and colours. I picked patterns from clothing, scenery and even painting. This brand is a celebration of the cultures and the excitement of getting to experience a country and the life.