WNDR
Branding Competition Project - Hatch
The Brief
Create a non-alcoholic beverage for 16-27 year olds.
Why Gen Z is Going Non-Alcoholic
More 16–27-year-olds are skipping booze for health, money, and lifestyle reasons. They want to stay clear-headed, avoid hangovers, and keep up their fitness, while also feeling less peer pressure to drink. Non-alc options let them enjoy the taste and social vibe without the cost or consequences of alcohol.
The Brand
WNDR (pronounced wonder) is a non-alcoholic kombucha brand inspired by the flavours, sights, and sensations of popular holiday destinations. Each drink captures the essence of a place, from the crisp air of Iceland to the tropical sweetness of Bali. Designed to transport you with every sip, WNDR lets you relive the freedom, joy, and nostalgia of being on holiday while enjoying the natural benefits of kombucha — a taste of WNDR in every sip.
Target Audience
WNDR is for 16–27-year-old Gen Zs who love travel and new experiences. Always seeking a break from the everyday grind, they crave bold, refreshing moments that feel like a mini getaway. WNDR brings that sense of adventure to every sip — no passport required.
THE CANS
This brand is designed to appeal to Gen Z through bold visuals, playful colour combinations, and an aesthetic made to stand out on social media. The colours were carefully chosen to reflect outfits, locations, and lifestyle, turning the drinks into more than just refreshments — they represent identity and experience. Inspired by travel, fashion, and cultural patterns, the designs celebrate the excitement and individuality of different places in a fresh, modern way.
Designing for a Gen Z Audience
Multipack Boxes
Bringing Destinations to Life
I wanted each flavour design to look different to each other to truly capture the beauty of each inspired destination. I wanted to focus heavily on colours as well as patterns. Each can and multipack box has patterns of its respective destinations to truly highlight the nostalgic nature of the brand.
Real-Life Application
WNDR kombucha brings holiday vibes and nostalgia to everyday moments, turning casual hangouts and BBQs into fun, shareable experiences. Its globally inspired flavors let Gen Z consumers savor good times, while playful branding makes each sip feel like a mini getaway. By combining taste, visual appeal, and a sense of adventure, WNDR transforms a simple drink into a symbol of fun, carefree moments with friends.
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one way ticket to bali
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New Flavour coming soon...
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Missing Spain???
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Your next trip away...
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It's better chilled.
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Perfect for Dry January
